"My styling is always thoughtful and each element must have purpose and be the best possible option."
Yvette Edwards is known for her inventive floral designs, creative art direction and bringing a unique aspect to styling photographic shoots, weddings and events for her clients. Yvette has a strong artistic aesthetic with an eye for quality. For her floral work she is enthusiastic about using local, seasonal flowers from carefully researched growers and hand-made or crafted artisan products from around the world.
Yvette believes it is important that visual styling has a balance between being captivating and forward thinking as well as achieving its purpose to connect with the target audience and inspire them.
PIVOT was commissioned by Yvette to help craft and shoot styled flatlays that would become key visual elements on her brand new website created by local legends Inject Design. Each flatlay embodied elements of the section of the website in which it would reside; weddings, projects, styling, events. PIVOT used a studio environment to provide consistent and beautiful lighting.